EASIS has its own corps of ambassadors – in fact, we have almost 100 ambassadors in Denmark. These ambassadors use our products every day and are proud advocates on social media. Our ambassadors have a real interest in our products and like to be at the forefront, telling people about our products. In fact, EASIS was the fourth most talked-about brand among influencers in Denmark in 2020. Often, when we introduce new products, we activate our ambassadors and let them talk about our products, because of the credibility we get when they review our products and talk about their experiences. Our ambassadors help us spread the word about the benefits of reducing sugar intake. They also share tips and tricks about recipes, diet plans and delicious snacks – all with no added sugar.